|
| Root & Revive: To Grow or Go - Teaching Note |
| 作者姓名：Julie Gosse, Jessica Orchin |
| | 商品編號：W27379 |
| 出版日期：2022/06/29 | 內容長度：17 頁 |
Teaching note for product W27378.
|
| Siesta Splash: Ringing Up Marketing Success |
| 作者姓名：Julie Gosse; Martin Eidenberg; |
| 商品類型：Case (Field) | 商品編號：W27965 |
| 出版日期：2022/06/24 | 內容長度：13 頁 |
In March 2021, Siesta Splash sold colourful rings exclusively through Instagram. By the beginning of July 2021, the entrepreneurial venture had managed to exceed CA$20,000 in sales and had accumulated almost 2,000 Instagram followers. However, this success merely created more questions for the owner about how to continue to grow and scale her business. She wondered if expanding Siesta Splash’s product line, for instance by selling earrings, was a .....more
|
| Siesta Splash: Ringing Up Marketing Success - Teaching Note |
| 作者姓名：Julie Gosse; Martin Eidenberg; |
| | 商品編號：W27966 |
| 出版日期：2022/06/24 | 內容長度：14 頁 |
Teaching note for product W27965.
|
| Maddison Hara: The Path to the Summit - Teaching Note |
| 作者姓名：Julie Gosse, Jessica Orchin |
| | 商品編號：W26678 |
| 出版日期：2022/05/12 | 內容長度：11 頁 |
Teaching note for product W26677.
|
| Workplace Safety Trainers: Staying Agile in the Midst of a Pandemic |
| 作者姓名：Julie Gosse; Anthony Mccreery; |
| 商品類型：Case (Gen Exp) | 商品編號：9B21D004 |
| 出版日期：2021/04/09 | 內容長度：6 頁 |
In May 2020, a senior business analyst at Workplace Safety Trainers (WST), a small business based in London, Ontario, was developing an initiative to increase efficiency in WST's shipping and logistics warehouse. The coronavirus pandemic had just started to shift the landscape of business, and WST had decided to procure and sell personal protective equipment through its online safety supply shop. After one month of unprecedented demand and round-the-clock .....more
|
| St. Thomas Elevated Park: A Step Into the Unknown |
| 作者姓名：Julie Gosse; Mano Majumdar; |
| 商品類型：Case (Field) | 商品編號：9B20M133 |
| 出版日期：2020/08/10 | 內容長度：9 頁 |
In 2019, the president of On Track St. Thomas (OTST), was considering the future of St. Thomas Elevated Park, a public park built on an abandoned railway bridge and now under the care of OTST. The park was built after much lobbying and community fundraising, and a decision had to be made on its future. What was going to happen to the park? Who would take responsibility for it? The president’s options were to recommend a gift of it to the city of St. .....more
|
| Fyre Festival: Dousing the Flame - Teaching Note |
| 作者姓名：Julie Gosse; Robert Colquhoun; |
| | 商品編號：8B20C028 |
| 出版日期：2020/05/29 | 內容長度：7 頁 |
Teaching note for product 9B20C028.
|
| Fyre Festival: Dousing the Flame |
| 作者姓名：Julie Gosse; Robert Colquhoun; |
| 商品類型：Case (Pub Mat) | 商品編號：9B20C028 |
| 出版日期：2020/05/29 | 內容長度：8 頁 |
In 2017, Billy McFarland set out to create an immersive music festival in the Bahamas. He spent eight weeks with rapper Ja Rule planning the Fyre Festival, which, in the end, never brought a single act to the stage. The Fyre Festival became one of the most widely documented festivals of the century, and the subject matter of thousands of news articles, parodies, and memes that poked fun at what was an event planning nightmare. What had gone wrong .....more
|
| Western Continuing Studies: Strategic Decision-Making in Continuing Education - Teaching Note |
| 作者姓名：Julie Gosse; Martin Eidenberg; |
| | 商品編號：8B20M101 |
| 出版日期：2020/05/13 | 內容長度：16 頁 |
Teaching note for product 9B20M101.
|
| Dunlop Livery Antiques: Modernizing the Vintage Industry - Teaching Note |
| 作者姓名：Julie Gosse; Robert Colquhoun; |
| 商品類型： | 商品編號：8B20A015 |
| 出版日期：2020/02/28 | 內容長度：13 頁 |
Teaching note for product 9B20A015.
|
|